Twofour54 | ABU DHABI, UAE
THE CLIENT Twofour54 is Abu Dhabi’s premiere media conglomerate. They tailor fit studio’s, broadcast facilities, production facilities, and office space for media specific clientele. TwoFour54’s client, Brownbook, is one of the Middle East’s cultural leaders, baristas, and publishers. Brownbook is a bimonthly urban guide to the Middle East and North Africa. The magazine has enjoyed a decade within this realm, researching hundreds of cities in the region and Arab diasporas around the world.
INDUSTRY
VALUE
PROGRAMME
SERVICES RENDERED
Workplace
USD .75 million
2012-2013
Project Management
THE PROJECT Brownbook aimed to create an environment that would bring creative, media-oriented professionals, entrepreneurs, and enthusiasts together to discuss and exchange ideas and inspiration. The environment, which is named, ‘The Space,’ consists of 480 sqm of collaboration space with a food and beverage offering to bring like-minded people together in a social and inspiring locale. The space consists of a fully equipped cafe in addition to a small theatre seating 20-25 persons. The innovation space environment is centrally located in Abu Dhabi and is frequented by high profile media personalities, so the space needed to impress at a high standard of appeal and ambiance. OUR APPOINTMENT We were appointed to provide project management services to develop and facilitate the renovation and fit out of ‘The Space’. The project was being implemented in a space that previously housed a different purpose and required to be re-fit for the intended outcome for The Space. Our approach entailed a detailed review of the project brief, the facilitation of the design through concept through to preliminary. Additionally, we oversaw and managed the tender process and successful negotiation with the contracts to satisfy the client’s budget, timeline, requirements on the design and quality. Throughout the process of procurement and implementation, we managed multiple stakeholders simultaneously.
THE BENEFIT Due to our experience in refurbishment, we were able to ensure that the end user, not only received a completed project, but a project that met its strategic end for their business. We ensured that all the requested elements of The Space were met inclusive of a lengthy wish list ranging from living walls to high end Vitra furniture. We did this while also being able to return 80% of the budgeted contingency for this project. We have delivered several projects for TwoFour54, and this project also met and exceed expectations from the direct end- user to the project owners.
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PMKConsult.com
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