DKNY - Mall Of The Emirates | DUBAI, UAE
THE CLIENT Alyasra Fashion is a Kuwait-based fashion group, with more than 60 brands including DKNY, Fossil, Jimmy Choo, and New Balance to name a few of the premier brands in its portfolio. They operate a myriad of stores across the region in Kuwait, Saudi Arabia, Iraq, UAE, Lebanon, Qatar, and throughout North Africa. The fashion distribution company has 270 locations throughout the MENA region.
INDUSTRY
VALUE
PROGRAMME
SERVICES RENDERED
Retail
Confidential
Apr - Jun 2016
Design Management
THE PROJECT Our client required to update the retail outlet for DKNY, which is the Group’s flagship brand. It was extremely important to our client that the design and finished project mirrored the brands high end quality. To carry out a full scale refurbishment on the existing retail outlet, we had to deliver the project within a short space of time to comply with the Mall of the Emirates protocol and guidelines about shuttering a shop for refurbishment. This aspect was a mission critical element as hefty fines are imposed if the work runs over the allotment of time. OUR APPOINTMENT We were appointed towards the end of the design phase, which meant that we had to take an in-depth look at the design element to ensure that all designs were in compliance with the Mall and local authority regulations. Meeting approval requirements can be a lengthy process if not managed effectively. Careful coordination between the brand’s design team in New York, the mall’s design team, and the contractor was crucial to our work at this stage of the process. With the design approved and compliant the work was initiated and completed ahead of schedule to ensure that our client would not face any fines.
THE BENEFIT We were able to mitigate delays successfully in the design approvals process. We also carefully monitored the construction process, ensuring the project was delivered ahead of the strict 60-day programme, while maintaining a high level of quality. With Alyasra being based in Kuwait, our local knowledge proved to be an invaluable help when coordinating approvals and general day-to-day activities. Our work and efforts for this client received considerable praise with the DKNY operations manager at Alyasra Fashion saying: “In numerous years in retail, I have never seen such a well-managed and seamlessly executed refurbishment.”
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