L’Oreal franchise for Kerestase | DUBAI, UAE
THE CLIENT The original Bin Hamoodah Company was founded in 1967 and has grown consistently through a diversified portfolio of investments. Primarily invested in Abu Dhabi, the holding company has interests across multiple sectors. Founding partner Faraj Ali Bin Hamoodah is the Chairman of the Bin Hamoodah Company, along with his sons. The holding company was established in 2010 as Faraj Bin Hamoodah Holding and is now a family office company.
INDUSTRY
VALUE
PROGRAMME
SERVICES RENDERED
Project Management, Design Management, Commercial Management
Retail
USD 300,000
2016
THE PROJECT Our client aimed to establish a franchise of the famous L’Oreal brand products in the latest up and coming district opposite of Downtown Dubai in the Emirate’s CityWalk development. The shop would be located prominently and uphold the immaculate brand standards and look and feel of the fashion brand L’Oreal and its line of Kerastase products. The store size is 206 sqm and covers the product line’s full range as well as having space for professional hair consultations. OUR APPOINTMENT Our role was to act as tenant and business operator representative and manage the entire development of the design, procurement, and fit out of this new store location. Upon the initial inception, the concept architect was appointed to as the custodians to the L’Oreal brand. This team managed the design development alongside our team to ensure that the guidelines from the head office were safeguarded while in keeping with the specifications and guidelines set forth by the municipal and local authorities. The main development was progressing slowly, which presented a challenge for the entire working team in terms of obtaining approvals and moving forward with our own shop front project.
THE BENEFIT The client benefited from our local knowledge and expertise in mitigating delays from the main development by carrying out other work streams that were feasible while we awaited the required feedback. We handled the entire scope of procurement and build contract and managed the interface with the developer, main contractor to deliver this beautiful retail establishment representing the Kerastase line of products in CityWalk. We liaised with multiple stakeholders located locally and across different geographies to bring about this successful conclusion within the budget specified by the client. The project concluded in Q1 2016.
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PMKConsult.com
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